A Tour of Levi’s Stadium: The 49er’s New $1.2 Billion NFL Football Palace

My wife presented me with a most unusual birthday present this past August: A guided tour of Levi’s Stadium, the brand new football home to the fabled San Francisco 49ers NFL franchise. Linda learned of this stadium tour from a fellow volunteer at the local Sunnyvale Historical Museum who had recently taken it. My wife’s senior colleague does not invoke the image of a rabid football fan, so Linda was surprised at her friend’s rave reviews of the stadium and the tour.

IMG_1734_CROP - Copy

Yesterday, we saw for ourselves why this newest crown-jewel of National Football League stadiums can so excite even casual visitors. Yes, it is a beautiful stadium complex, constructed with an eye to environmental considerations and fan enjoyment. Unique to such stadiums is the fact that fully two-thirds of its 68,500 seats (all of which have been “sold”) are located in the “lower bowl,” closer to the playing field.

As the photos show, everything is spit and polish…except for the natural grass turf which posed a problem on opening day, surrendering large divots to the player’s football cleats. The grass problem is slowly yielding to the extensive efforts and expenditures being applied. Artificial turf has been ruled out as unsatisfactory. The stadium and practice facilities are located down the peninsula from San Francisco – in Santa Clara, California…in the heart of the world’s tech center, “Silicon Valley.” Nevertheless, the team is still known as the San Francisco 49ers.

IMG_1679 - Copy

The luxury amenities in the form of “suites” which lease for hundreds of thousands of dollars and the large “club” areas meant for socializing, eating, and drinking (and occasional game-viewing) are quite spectacular and posh.

IMG_1693 - Copy

The construction, appointments, and attention to detail of this entire facility is simply mind-boggling. This is a first-class facility, one fit for the wealthiest of Silicon Valley entrepreneur sport-fans, but, alas, not for the bulk of the valley’s residents. Going to a game, here, will cost big-bucks. I have more to say on that, later.

The most impressive aspect of the entire complex was not the stadium itself, but the 49ers football museum it contains. I was impressed by the larger facility, for sure, but I was absolutely blown-away by the beautiful tribute paid to 49er football history. The museum with its attention to detail, fabulous visual displays, and wealth of information reminded me of a gentler time back in 1957, a time when a seventeen year old high-school kid (me) and his dad could afford to attend a 49ers game at old Kezar Stadium in San Francisco.

IMG_1803_CROP

It was my first significant sporting event…of any kind – in any venue, and it was a good one! My dad and I attended the pivotal 1957 game with the Baltimore Colts. I saw the fabled “million dollar backfield” of the 49ers: Quarterback Y.A. Tittle, halfback Hugh McElhenny, and running backs Joe Perry and John Henry Johnson. Across the line of scrimmage, I saw some now-legendary players from the Colts as well: Quarterback Johnny Unitas – one of the best ever – and his great wide-receiver, Lenny Moore. What can I say? These folks are all in the NFL Hall of Fame. McElhenny, in particular, was a sight to behold carrying the football and is generally regarded as the greatest open-field runner in the history of the game. Once he got underway with a step or two and any openings ahead, good luck even laying a hand on him let alone slowing him down.

I recall playing touch football on a neighborhood street in San Mateo with some friends when I was in grade school – we did that a lot. That particular day, another boy from their neighborhood had joined our small group – he went by the name, “Whitey.” I never forgot that guy: It was impossible to “catch” that kid – he was so quick and elusive – on the run or from a dead start. Standing face-to-face, he would head-fake, juke, and take off with the ball leaving even the quickest of us in the dust! On the run, you could not anticipate what his next move would be; you merely blinked and, suddenly, he was… “gone.” Through the years, whenever I bemusedly recalled that afternoon of frustration playing against that kid, I could understand how Hugh McElhenny’s opponents at the University of Washington and, later, in the NFL must have felt.

That day of the 49ers/Colts game, October 8, 1957, John Brodie, the rookie All-American quarterback from Stanford University won the game in the last seconds after replacing veteran Y.A. Tittle who was injured late in the game. The winning touchdown pass from Brodie to Hugh McElhenny in the end-zone gave the 49ers an exciting 17 to 13 win and kept their playoff hopes alive. The thundering crowd reaction to that play was the first of many that I would hear in the years to come while following major college football at Stanford Stadium.

Fifty-seven years later, I could still play that touchdown back in my mind’s eye like a film replay; it happened in our corner of the end-zone. I was thrilled yesterday to see a film-clip of that very play featured in the museum displays – a virtual duplicate of the 57 year old “highlight film” embedded in my memory. Even the actual game ball that was presented to John Brodie that day was on display! Fabulous memories, those are. Seeing that film-clip was like meeting a very old friend, once again, whose persona and likeness one never, ever forgot.

IMG_1790_CROP

Entering the 49ers football museum, one is immediately greeted by the “million dollar backfield” of the nineteen-fifties era 49ers, sculpted in life-size figures and painted in silver. In fact, the dark-walled, spotlighted room is populated by a ghostly, apparition-like phalanx of players who are members of the 49er Hall of Fame. Many of these greats are also honored in the NFL Hall of Fame located in Canton, Ohio. Such a display could easily have looked cheesy; not this one! I was extremely impressed by the fine finish and detail of the many posed figures. Every aspect of the players and their uniforms was perfectly executed. After a first, cursory look, I checked the sculpted faces of these figures – the acid test! I was very impressed that I could easily recognize those players most familiar to me, a tremendous tribute to the exhibit and the folks who created it.

IMG_1771

Here is the fabled “million dollar backfield.” From left to right, Hugh McElhenny (halfback), Joe Perry (fullback), Y.A. Tittle (quarterback), and John Henry Johnson (halfback). These four comprise the only complete backfield ever to be inducted into the NFL Hall of Fame.

A fellow senior on our stadium tour commented that, in the off-season, Y.A. Tittle – star quarterback – was their milkman in the nearby community of Los Altos! That recollection highlights the wide gulf between salaries paid star players then and those of today. Those old-timers had all the motivation in the world to play their hearts out every single minute of every game…and they did. There were no “instant football millionaires” back then. Hugh McElhenny received $7,000 for his rookie season in 1952!

A famous 49er moment portrayed among these life-size figures is “The Catch,” capturing the instant which finally lurched the Niners past the Dallas Cowboys and propelled them to their first Super Bowl win in 1982 under legendary coach, Bill Walsh. The winning fourth-down touchdown pass at the end of the game was from Hall-of-Famer Joe Montana to receiver Dwight Clark. Given the Niners’ seemingly perpetual domination by the Dallas Cowboys, this was one of the greatest of 49er moments.

IMG_1778

Joe Perry, the Niner’s great Hall of Fame running back never had a contract with owner Tony Morabito back in the fifties – just a verbal agreement and a handshake. Oh, don’t get me started! What a beautiful time – when a man’s word was sealed with a handshake and so different from the big bucks, the miles of legal red-tape and the pages of fine print which dominate big-money sports and all other aspects of today’s society. I took particular note of that exhibit.

 IMG_1769_CROP

There are more pictures to show, so I leave you with this: Levi’s is an amazing monument to the popularity of NFL football, today. The logistics and the talent required to conceive, build, manage, and operate this stadium truly boggle the mind. While the image of legions of excited, expectant fans filling the stadium seats on game day is easy to conjure-up in the mind’s eye, the behind-the-scenes requisite flow of money which changes hands with every game played at Levi’s is truly incomprehensible. It is sobering to ponder the vast army of people required to support the several dozen supremely talented athletes who display their skills weekly…and the huge sums of money involved in the enterprise. Perhaps it has now grown beyond reasonable bounds.

The first few games this year revealed severe traffic problems to and mainly from the stadium after the games. That is undoubtedly being improved via “logistics learning curves,” yet it is clear to me that because of the hassle and the expense involved in attending games, Linda and I will be watching 49er games mostly from the comfort and convenience of our family-room television set.

Finally, my hat is off to all involved for their role in presenting the history of 49er’s football in the world-class museum that Levi’s stadium offers the public. Yes, world-class I say, and I have seen more than a few of those in my lifetime. If you have the good fortune to visit Levi’s on tour or on game day and you are even vaguely interested in football, plan to spend close to two hours in the museum! I loved the sporting memories and the reminders the museum contains of a simpler society, a simpler life, and a simpler game – food for thought.

 Just A Few More Photos:

IMG_1809

John Brodie’s 1957 game ball: San Francisco 17, Baltimore 13

 IMG_1726_PS

 Twenty yards and a cloud of dust: Old Kezar Stadium

 IMG_1779

 Linda and life-size Leo “The Lion” Nomellini on her left

 securedownload[1]

The “imposter” Joe Montana, #16: That’s Linda having
fun at one of the museum’s interactive exhibits!

6 thoughts on “A Tour of Levi’s Stadium: The 49er’s New $1.2 Billion NFL Football Palace

  1. I love your article! It really hit home as I have inherited my passion for the 49ers from my father who has been a fan since my grandfather started taking him to games at Kezar when he was growing up in the avenues of San Francisco’s sunset district where my 97 year old grandfather still lives close by to this day.
    Like you, my dad now watches the 49er games from the comfort of his home, as he was priced out of his season tickets with the teams move to Santa Clara. We still love and support the San Francisco 49ers as we now are a family of 5 generations faithful.

    • Thank you so much for taking the time to comment on my post and for sharing your family’s 49er history! It is a shame that so many of us have been priced out of the experiences that were once affordable. This is the direction both professional and college football have regrettably taken – too much money now involved. Our tickets to the Stanford/Cal Big Game this Saturday will admit us to a game scheduled for 7:30 at Stanford Stadium. This is the fourth or fifth 7:30 home game for the Cardinal this year. For someone who has enjoyed many a sun-drenched Saturday afternoon at Stanford Stadium (since 1960), this is a tough pill to swallow – all due to television revenues, of course!

  2. What a great experience! I enjoyed reading about the 49er history. I hope to some day tour the Packers’ facility in Green Bay — an item on my “bucket list”.

Leave a Comment

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s